Local SEO Services

What’s Included in Our Local SEO Service

We build a focused strategy to increase your visibility in your area. No fluff, just the actions that move the needle.

Google Business Profile Setup and Optimisation

We set up or fix your profile with accurate business details, service areas, photos, and the right categories. This improves how you appear in local search and map results.

Citation Building and Clean-up

We audit your current listings, fix incorrect information, and submit your business to trusted directories. Consistent NAP details help build trust with Google.

On-page SEO for Local Search

We optimise your website content, titles, and structure for your local keywords and service areas. This helps search engines connect your site with local queries.

Local Keyword Targeting

We research what people in your area are actually searching for and make sure your site speaks their language. Location terms matter.

Review Strategy

Reviews are a key signal in local SEO. We help you set up a system to get regular feedback from customers and reply in the right way.

Local Link Building

We source relevant local backlinks to build authority and support your local rankings. No spam. Just quality links from useful places.

Monthly Reporting and Progress Tracking

You’ll get a simple monthly report showing rankings, actions taken, and the progress made. Clear and honest, with no nonsense.

Who We Work With

We support:

• Service-based businesses

• Retailers with physical locations

• Showrooms and customer-facing premises

• Brands with multiple branches or locations

• Any business looking to increase traffic
  

If your business relies on being found in a specific area — or simply wants more traffic — we can help.

Why Work With SEOJet?

We’ve been running our own service and retail sites for nearly two decades. SEO isn’t just something we offer - it’s something we rely on ourselves every day.

We don’t use tricks. We focus on doing the basics well, over and over. That’s what gets local rankings.

Get a Free Local SEO Quote

Fill in the quick form below. We’ll check your current local presence and send back some ideas to improve it. If you want to go ahead, great. If not, no problem.

Start showing up in local search where it matters.

Get Your Business Found In Local Search Results

We help you rank higher in local search, appear on Google Maps, and stay visible when people nearby are searching.

Why Local SEO Matters

When people search for a service "near me", they’re ready to act. Local SEO puts your business in front of them at the right moment. We help you show up in:

• Google Maps

• The local pack (top 3 listings under the map)

• Organic results for location-based searches

If you're not appearing in those places, you're not getting the business.

Request a
Local SEO Quote

Local SEO and Search Rankings Explained

Local SEO is the process of improving your visibility in local search results on Google and other platforms. If you're a business owner trying to rank in local search and get found on Google Maps or in the local pack, this article explains everything you need. We'll break down how local search works, what ranking factors matter, and how to build a strong local SEO strategy. Everything below is based on real-world SEO work that gets results.

At SEOJet, we don't just talk about local SEO - we use it ourselves every day. Our strategies are based on years of working with our own websites, including ecommerce platforms and local showrooms. We know what works, because we test and refine everything in real-world conditions, balancing local, national, and ecommerce SEO needs.

What is Local SEO and Why Is It Important?

Local SEO is the process of optimising a website to rank in local search results. It's different from general SEO because it focuses on specific geographic areas. Local SEO involves improving your online presence so your business shows up in Google’s local search algorithm, especially in the local pack and on Google Maps.

Local SEO is important because most people use search engines to find local information. If your local business isn’t showing up in local search, you're missing potential customers. A strong local SEO strategy increases your visibility in search engine results, helping people find your local products and services when they’re nearby or searching with local intent.

How Does Local Search Work on Google?

Local search works by displaying search results based on a user’s location or search intent. If someone types “plumber near me” or “coffee shop in Bristol,” Google triggers a local search result, including the map (local pack), business listings, and sometimes local organic results.

Google’s local search algorithm considers relevance, distance, and prominence. Relevance is how well a local business profile matches a search query. Distance is how close the business is to the searcher. Prominence relates to how well-known and well-reviewed a business is. These factors impact a local business’s chance of appearing in the local pack.

Understanding how local search works helps you adjust your SEO strategy to rank in local search and show in local listings more often.

What Are the Key Local SEO Ranking Factors?

There are many factors that impact a local business's chance of ranking in local search. These are often referred to as local SEO ranking factors. Here are the main ones:

• Google Business Profile signals: Business name, category, and other information about your business.

• Citations: NAP (name, address, phone) consistency across business directories.

• Reviews: Both quantity and quality of Google reviews.

• On-page SEO: Location-based keywords and structured data.

• Backlinks: Local and industry-relevant links.

• Local keywords: Used in content and meta data.

Google’s local search algorithm also values engagement signals like clicks, calls, and direction requests from your Google Business Profile. Optimising for these local ranking factors is how you improve local search visibility.

How to Optimise Your Google Business Profile

Your Google Business Profile is a core part of local SEO. It feeds data directly into Google Maps and the local pack, so keeping it up to date is essential. Here’s how to optimise it:

• Fill in all business information: Name, address, phone, business category, and hours.

• Add high-quality photos: Inside and outside your premises.

• Write a strong business description using relevant local keywords.

• Encourage customer reviews and respond to them regularly.

Google uses the information on your profile to decide how well a local business profile matches search queries. Optimised profiles improve your chance of appearing in local search results.

What Role Do Citations and Listings Play in Local SEO?

Citations are mentions of your business name, address, and phone number across the internet. These usually appear in business directories like Yell, Yelp, and Thomson Local. Listings help Google verify that your business is legitimate and consistent.

Here’s what to focus on:

• Use the same NAP across all listings.

• Submit to high-quality, relevant local directories.

• Monitor and fix any inconsistent or duplicate listings.

Accurate citations strengthen your local SEO and support your local business listings. Google uses them as a trust signal, which influences your local rank.

How Does On-Page SEO Support Local SEO?

On-page SEO is still important for local SEO. Your website tells Google what your business does and where it's located. To support your local SEO work, your site should include:

• Location-based keywords in page titles, headings, and content.

• A dedicated contact page with your NAP.

• Schema markup for local business data.

• Landing pages for each location (if you serve multiple areas).

Well-structured on-page SEO helps you appear in both local organic results and the broader search engine results. It also supports your Google Business Profile by reinforcing the same local information.

What Are the Best Local SEO Tools to Use?

Using local SEO tools helps you monitor performance, track rankings, and fix issues. Here are some tools every business owner should consider:

• SEOJet - Our own in-house SEO toolset built to manage local, ecommerce, and national SEO campaigns in one place. We use it every day on our own websites.

• Google Search Console - Shows how your site performs in Google Search.

• Moz Local - Tracks your business listings and citations.

• BrightLocal - Offers local rank tracking and citation building.

• Whitespark - Known for its citation services and local rank tracking.

These tools save time and improve your ability to optimise for local SEO. They help you understand how your site ranks in the local area and what actions to take.

Why Is Local Keyword Targeting Essential?

Local keywords are search terms that include a location, like “electrician in Exeter” or “Cardiff cake shop.” They connect your business to people looking for local products and services. To target them:

• Add local keywords to meta titles and descriptions.

• Use them naturally in headings and content.

• Include them in URLs and image alt tags.

Using relevant local keywords helps your site rank in local search results for people looking for local information related to your business.

How to Rank Higher in the Local Pack

The local pack is the group of three businesses that appear with a map in local search results. Ranking here brings more visibility and more clicks. To rank higher in the local pack:

• Keep your Google Business Profile accurate and active.

• Gather and respond to customer reviews.

• Build high-quality local backlinks.

• Use local SEO tools to monitor rankings and identify gaps.

Google’s local pack is competitive. But if you maintain strong listings, relevant local content, and accurate citations, your business can rank higher and get noticed.

What Makes a Strong Local SEO Strategy?

A strong local SEO strategy is built on consistency, relevance, and authority. Here's what it should include:

• Consistent listings across directories and citations.

• Optimised website with local keywords and clear business information.

• Updated Google Business Profile that matches your business name and services.

• Customer reviews that show activity and trust.

• Local link building from news sites, blogs, or suppliers.

At SEOJet, we build your local SEO strategy to fit alongside your broader national and ecommerce SEO goals. Many of our clients need visibility in multiple locations while maintaining strong product rankings across the UK. We align everything so it works together, not in conflict.

Summary: Key Points to Remember

• Local SEO helps your business appear in local search results on Google and Maps.

• Google Business Profile is the core of your local SEO work.

• Citations and consistent listings support trust and ranking.

• Focus on local keywords, on-page SEO, and structured data.

• Aim to appear in the local pack by following best practices.

• Use local SEO tools like Moz Local and BrightLocal for better results.

• Reviews matter. Get them, reply to them, and keep them fresh.

• Local SEO is not a one-time job - it's ongoing.

• Our team uses these methods every day on our own retail sites, showrooms, and national ecommerce platforms, so we know they work.

Ready to rank higher in local search? What's the one thing holding your business back from getting found locally today?

Got Questions? Want to Talk It Through?

There’s no pressure. If you’d rather speak to someone before signing up, just drop us a line.

sales@seojet.co.uk
01934 289 404