Ecommerce SEO Services

Built for Ecommerce Businesses

We understand ecommerce SEO because we live it. We run successful online stores ourselves, so the support we offer is based on experience, not theory. Every step we take helps you build long-term visibility, attract more of the right traffic, and increase sales without relying on ads.

What You’ll Get Each Month

Our service is fully managed and tailored to ecommerce. Each month, we focus on the work that will move the needle. You’ll get:

• Keyword tracking - Monitor how your key product and category terms are performing

• On-page updates - Improve metadata, product and category structures, and internal linking

• Conversion checks - Practical suggestions that help turn traffic into customers

• Technical SEO - Fix crawl issues, index problems, speed, and structural gaps

• Content writing - Includes collection pages, blog content, or product-level support

• Link building - Build authority through relevant and trusted external sites

• Competitor tracking - Keep pace with your rivals and adjust strategy as needed

• Monthly reporting - Clear updates with actions, results, and next steps

We adjust the focus each month depending on your starting point and progress. Some months may lean into technical improvements, others into content or link building.

SEO That Understands Online Shops

Ecommerce websites need a different SEO approach. You’re dealing with collections, product options, filters, pagination, and site speed – all of which affect rankings and conversions. We work with the structure you already have and help you make the most of it.

Here’s what that means in practice:

• We help optimise your category and product pages for search intent

• We spot and fix duplicate content issues caused by filters or variants

• We use internal linking to support navigation and rankings

• We structure your content in a way search engines understand

It’s not about ticking boxes. It’s about making steady improvements that support how people search and shop.

This kind of result takes time, but it’s achievable when the right work is done in the right order.

Proof That Consistent SEO Works

The graph below shows organic growth from one of our own ecommerce sites. It’s a simple example of what can happen when technical improvements, content creation, and link building are handled properly and consistently.

Why Work With SEOJet?

We’ve been running our own service and ecommerce websites for nearly two decades. SEO isn’t just something we offer - it’s something we rely on ourselves every day.

We don’t use tricks. We focus on doing the basics well, over and over. That’s what gets ecommerce stores rankings.

Get a Free Ecommerce SEO Review

Click the button below and we’ll take a look at how you’re showing up in national search.

We’ll send back practical ideas to help you improve. If you want to take things further, we’ll chat. If not, that’s fine too.

Start getting found by customers across the UK.

Ecommerce SEO Guide to Rank Higher in Google Search

Struggling to get your ecommerce site seen by the right people? This ecommerce SEO guide shows you how to rank higher in Google search and increase visibility, without wasting time on fluff. Whether you run a small online store or manage a growing ecommerce brand, understanding ecommerce SEO is key to boosting your organic traffic and sales.

You’ll learn how to fix SEO issues, improve your product pages, and build a stronger ecommerce SEO strategy - step by step. If you’ve thought about hiring an ecommerce SEO agency, or just want to try free SEO improvements yourself, this article is worth your time.

Article Outline

1. What is ecommerce SEO and why does it matter?

2. How do search engines work for an ecommerce site?

3. What technical SEO issues hurt ecommerce websites the most?

4. How to do keyword research for ecommerce SEO

5. What is on-page SEO and how does it apply to ecommerce stores?

6. How should you structure your ecommerce site architecture?

7. What makes a strong product page or category page?

8. What ecommerce SEO tools and SEO agencies are worth considering?

9. How do ecommerce SEO strategies differ across platforms like Shopify?

10. What does a successful SEO campaign look like for ecommerce?

1. What is ecommerce SEO and why does it matter?

Ecommerce SEO is the process of improving your online store’s visibility in search engine results. It focuses on helping your product and category pages rank higher on Google and other search engines. The goal is simple: more organic traffic, more potential customers, and more sales.

Compared to standard SEO, ecommerce SEO deals with more product data, deeper category levels, and often duplicate content. An ecommerce SEO strategy has to account for thousands of pages, not just a dozen.

This is where a good ecommerce SEO guide or even help from an ecommerce SEO agency can be useful. Done right, it builds long-term traffic and lowers your need for paid ads.

2. How do search engines work for an ecommerce site?

Search engines like Google use bots to crawl your ecommerce website. These bots collect information and decide how your pages should rank for specific searches. If your ecommerce site has broken links, slow speed, or poor structure, Google may crawl it less often or ignore important pages.

For an ecommerce store, this can mean product and category pages not being indexed or appearing too low in search results to get any clicks.

To improve this, you need to fix crawl errors using tools like Google Search Console and conduct a regular site audit to spot problems early. This is the backbone of any SEO for ecommerce plan.

3. What technical SEO issues hurt ecommerce websites the most?

Technical SEO is one of the most overlooked areas for ecommerce businesses. Yet, it can make or break your rankings. Common technical SEO issues include:

• Slow page loading times

• Duplicate product pages from filters or variations

• Poor mobile usability

• Broken internal links

• Noindex tags on key product or category pages

These issues block search engines from indexing your ecommerce website properly. A regular site audit will help you catch problems. Investing in technical ecommerce SEO early means fewer SEO issues later.

4. How to do keyword research for ecommerce SEO

Keyword research helps you understand what your customers are typing into Google when looking for products. For an ecommerce SEO strategy to work, you need to map keywords to each product page and category page on your site.

Here’s how:

1. Use a reliable SEO tool to find search volume and competition.

2. Group keywords by intent - are they ready to buy or just browsing?

3. Match high-buying intent keywords to your best product pages.

Ecommerce keyword research also helps you plan your future content and blog posts. It’s the first step in any ecommerce SEO guide worth reading.

5. What is on-page SEO and how does it apply to ecommerce stores?

On-page SEO refers to optimising the content and HTML on your ecommerce site to improve rankings. For ecommerce, this means:

• Writing unique titles and meta descriptions for each product page

• Adding keyword-rich headers to your category pages

• Using structured data (schema) to show price, ratings, and availability in search results

On-page SEO also includes improving your product descriptions, adding internal links between related products, and using alt tags for product images.

By following ecommerce SEO best practices here, you help search engines understand your pages better, which leads to improved search engine rankings.

6. How should you structure your ecommerce site architecture?

A clean site architecture helps both users and search engines. Your ecommerce website should allow users to find products in three clicks or less from the homepage.

Best practices include:

• Use a flat structure with clear category and subcategory pages

• Keep URLs short and keyword-friendly

• Avoid orphan pages - every product should be linked to from a category

Good ecommerce site architecture supports better crawling and indexing. It also improves the user journey, which can impact SEO rankings over time.

7. What makes a strong product page or category page?

Your product and category pages are where SEO and sales meet. To optimise ecommerce, focus on:

For product pages:

• Include detailed descriptions with keywords

• Add multiple images with alt text

• Use reviews and ratings to build trust

For category pages:

• Write a short intro with relevant keywords

• Link to best-selling products

• Avoid thin content - aim for at least 300 words

These pages are the core of your ecommerce SEO efforts. A weak product page won't rank or convert, even with good backlinks or technical SEO in place.

8. What ecommerce SEO tools and SEO agencies are worth considering?

To manage SEO for ecommerce effectively, you’ll need a good SEO tool. Here are some of the best ecommerce SEO tools:

• Ahrefs or SEMrush: for keyword research, site audits, and backlink analysis

• Screaming Frog: for detailed technical audits

• Google Search Console: to track how your site appears in search results

• SEOJet: a useful tool for managing anchor text and link building strategies based on data

If you don’t have time to do this yourself, consider hiring an ecommerce SEO agency. A good ecommerce SEO company will handle audits, keyword research, content writing, and technical fixes for you.

Look for ecommerce SEO services with proven results. Ask for examples of previous campaigns or references.

9. How do ecommerce SEO strategies differ across platforms like Shopify?

Your ecommerce platform affects your SEO options. Shopify SEO has some built-in limitations (like forced URL structures and tag pages), but you can still work around them with the right strategy.

Other platforms like WooCommerce or Magento offer more customisation but need more technical input.

Key SEO tips for Shopify:

• Use apps to control metadata and redirects

• Avoid using product tags as landing pages

• Customise your robots.txt to block duplicate content

Each platform has its quirks, so your SEO strategies need to be tailored to fit. A Shopify site, for example, might benefit from different link building strategies than a Magento site.

10. What does a successful SEO campaign look like for ecommerce?

A successful SEO campaign brings steady, long-term growth in organic traffic and revenue. You’re not just chasing rankings—you’re improving your ecommerce business at the same time.

Key signs of success include:

• Higher rankings for target product and category pages

• More indexed pages in Google Search Console

• Improved conversion rates from organic search

• Fewer technical SEO issues over time

It’s not an overnight win. SEO for ecommerce is a slow build, but the results are stable and scalable. If you’re using an ecommerce SEO agency, they should report on all of this clearly and regularly.

Summary - Key Points to Remember

• Ecommerce SEO is about getting your product and category pages to rank higher in search engines.

• Fix technical SEO issues like duplicate content, slow speed, and mobile errors.

• Do strong keyword research to match search intent and find profitable terms.

• Optimise every product page and category page with relevant content and internal links.

• Use tools like Google Search Console, Ahrefs, SEMrush, SEOJet, or Screaming Frog for SEO audits and tracking.

• Consider hiring a trusted ecommerce SEO agency if you don’t have the time or knowledge.

• Choose ecommerce SEO tools based on your needs and platform.

• Platforms like Shopify need specific SEO adjustments to rank properly.

• Track your SEO campaign progress using traffic, rankings, and conversions - not just one number.

Want your ecommerce SEO to actually work? Start with the basics, fix the issues, and build a system that supports growth. Do you have the right setup to make that happen?

Got Questions? Want to Talk It Through?

There’s no pressure. If you’d rather speak to someone before signing up, just drop us a line.

sales@seojet.co.uk
01934 289 404