Get Your Ecommerce & Online Store in Google Search Results

How to Improve Your Google Visibility and Get More Customers to Your Online Store

Getting found on Google is essential for any business with an online store. Whether you're running a local shop or a national e-commerce site, appearing in Google search results is how most customers will find you.

In this article, we’ll show you how to set up, verify, and optimise your business profile on Google, helping your store become more discoverable across Google Search and Google Maps.

This is worth reading because it breaks down exactly how to get your store listed and performing well on Google.

We’ll walk you through each step to help your business show up where it matters most – right in front of your next customer.

Outline

1. What is a Google Business Profile and Why Does It Matter?

2. How Do You Add or Claim Your Business on Google?

3. Steps to Verify Your Business on Google

4. How to Update and Manage Your Business Info

5. What Makes a Good Online Store Profile on Google?

6. How Do You Show Up on Google Maps?

7. Can Google Help Drive New Customers to My Website?

8. What's the Role of SEO in Google Search Rankings?

9. How to Improve Google Search Results for Your Products

10. What Are the Next Steps After Setting Up?

11. How Important Is E-commerce SEO for Google Rankings?

12. What SEO Features Should an Online Store Include?

13. How Can I Use SEO to Compete With Bigger Online Stores?

14. Should You Use Blog Posts to Support Your Online Store SEO?

1. What is a Google Business Profile and Why Does It Matter?

Your Google Business Profile is a free tool that allows your business to appear on Google Maps and in Google search results. It shows key info like your store address, phone number, website, operating hours, and product listings.

When people search for your store or products online, your profile is what shows up. A good profile increases visibility, builds trust, and encourages clicks from potential customers. It can display your logo, latest updates, and even allow you to post offers or updates directly from your account.

This is one of the simplest ways to get your business on Google, yet many businesses still haven’t taken control of their profile. Don’t leave it to chance.

2. How Do You Add or Claim Your Business on Google?

To get started, go to Google’s platform to add or claim your business. You’ll be asked to search for your store – if it exists already, you’ll claim your business profile. If not, you can create it from scratch.

Make sure your business info is accurate: your address, category, operating hours, phone number, and description should all be clear and up to date. You’ll also set a website link and add a logo and image.

This process helps Google index your business and makes you eligible to appear in local listings. It's a small step, but a powerful one.

3. Steps to Verify Your Business on Google

After claiming your listing, you’ll need to verify your business. This is usually done by receiving a verification code sent to your address, phone, or email.

Google may offer verification by:

• Postcard

• Text

• Phone call

• Email

• Google Search Console (for some websites)

Once verified, your business profile on Google becomes active and you can start editing it fully. Without verification, your listing won’t show up properly – and customers won’t trust it.

4. How to Update and Manage Your Business Info

Once verified, use your profile dashboard to update details and keep your store listing fresh. Google prioritises accurate and frequently updated listings in search.

Key areas to manage:

• Add new products

• Update your menu or description

• Set accurate operating hours

• Upload new images

• Use the Google Search Console to connect your website

• Add a sitemap to Google

These changes help your listing stay discoverable and useful to users who find your storefront online.

5. What Makes a Good Online Store Profile on Google?

If you're running an online store, your Google Business Profile should work harder for you. Here’s what to focus on:

• Include a product list or menu with current pricing and clear titles

• Add high-quality images for each product

• Include your order and delivery process if relevant

• Respond to every review

• Use posts to promote offers, sales, or events

Google may use some of this information automatically in search engine results, so making it sharp and accurate is key to gaining clicks.

6. How Do You Show Up on Google Maps?

To appear on Google Maps, your store must have a physical address, even if you primarily operate online. If you're a service-area business, you can list your general region instead.

Make sure:

• Your map location is pinned correctly

• The address matches your website

• Your business is listed under the right category

Being listed on Google Maps helps locals find your business and boosts local SEO.

7. Can Google Help Drive New Customers to My Website?

Yes. Google helps connect you with new customers in multiple ways:

• Your listing appears when people search for your product

• Customers can click directly to your website

• Posts and updates encourage users to click

• You can even advertise your store with Google Ads

If your listing looks helpful, customers will be more likely to engage. Focus on display quality and clarity across your images and text.

8. What's the Role of SEO in Google Search Rankings?

SEO (search engine optimisation) is how you improve your visibility in Google search. Your Google Business Profile is part of that, but it’s also important to optimise your website.

Make sure:

• Your website includes the right keywords

• It loads quickly and works well on any device

• Pages are submitted to Google Search Console

• Images use alt tags for better indexing

Good SEO increases the chance your store shows up for relevant search terms, especially when combined with a strong local profile.

9. How to Improve Google Search Results for Your Products

If you sell products online, use Google Merchant Center to feed your product info into Google. This helps your items show up in Google search results and the shopping tab.

Tips to improve results:

• Use structured data markup on your site

• Keep your product feed up to date

• Write clear titles and descriptions using keywords

• Submit your feed through your Google account

These actions boost your visibility and make your store more likely to appear to buyers already looking to order.

10. What Are the Next Steps After Setting Up?

Once your listing is live and verified, here are your next steps:

• Regularly check your Google Business Profile

• Read Shopify community blog articles for updates

• Post updates, offers, or blog posts to keep it active

• Encourage satisfied customers to post a review

• Monitor performance through Google Search Console

You can also expand your presence with social media, newsletters, and other marketing efforts. Don’t stop at setup – keep improving.

11. How Important Is E-commerce SEO for Google Rankings?

If you run an online store, your SEO efforts need to go beyond a decent homepage. E-commerce SEO helps your individual product pages rank in Google search, driving traffic directly to what you're selling.

It’s not just about stuffing keywords – it's about structuring your website so that Google understands your content. That includes using relevant product titles, helpful descriptions, and technical SEO like proper indexing and structured data.

Without strong e-commerce SEO, your listings will get buried beneath bigger retailers and paid ads. This is where smart site structure and content strategy can give smaller shops an edge.

12. What SEO Features Should an Online Store Include?

For best results, your online store should include:

• A clear category structure with keyword-friendly page names

• Clean URL structure and working internal links

• Optimised product descriptions and image alt tags

• Schema markup for product data like price and availability

• A working sitemap submitted to Google

Each product page should have a unique description, not copied from suppliers. Include user-friendly headings, a short review section if possible, and make sure the page loads fast on any device.

If your site is built on Shopify, WooCommerce, or another platform, look through Shopify community blog articles or guides from your provider to make technical improvements.

13. How Can I Use SEO to Compete With Bigger Online Stores?

Big brands dominate Google search results, but smaller stores can compete by being smarter with SEO.

Here’s how:

• Focus on long-tail keywords that match buyer intent

• Use Google Search Console to monitor what people search to find your website

• Create blog content that answers real customer questions

• Add detailed product information users can’t get elsewhere

• Improve your visibility with backlinks from niche blogs or partners

By positioning your store as an expert or specialist in a category, you can attract more qualified clicks than a generalist retailer.

14. Should You Use Blog Posts to Support Your Online Store SEO?

Yes – well-written blog posts are an underrated way to build SEO for your online store. These articles help you target keywords that might not fit naturally on your product pages, and they answer questions your customers are already searching.

For example, if you sell coffee gear, a post like “How to choose a grinder for home use” can pull in traffic that later clicks through to your product listings. That’s how you guide visitors from search engine to sale.

Include links to your product pages, keep the content helpful, and use headings

Summary: Key Actions to Get Found on Google

• Add or claim your business

• Verify your business with a code

• Keep your business info accurate

• Use Google tools to list products

• Post updates and add new images

• Link your website and check Google Search Console

• Focus on SEO and include keywords

• Appear on Google Maps for local searches

• Connect with customers by replying to messages and reviews

• Use Google Ads to advertise your store

Optimising your presence on Google doesn’t have to be hard, but it does need regular attention. Make sure your business is showing up where your customers are looking.